Three Firms and its Marketing Opportunities Research Paper

Three Firms and its Marketing Opportunities - Research Paper ExampleFirms that take advantage of vivacious market opportunities give themselves an advantage and can grow its revenues appreciably. Firms can take advantage of existing trade opportunities by making their relationships with existing clients deeper and therefore generate more business or expanding their footprint by dint of mergers and acquisitions. This paper will review the marketing opportunities for three American firms namely cabbage App, Salesforce and Edward Jones. These have been elect randomly from a list of American companies and also for their uniquely innovative services and existing marketing opportunities. Literature review terminal App 1. This is currently the fifth largest entropy storage firm in the ground forces whose revenues increased by 33 percent in 2009 (CNN Money, 2011). Net App offers online storage solutions to companies and firms who have ingest for large volume storage of its data but does not want to invest in a data storage service of their own and so outsource storage to Net App. The increasing practise of the internet and computers in business means there is always going to be a solidifying of data and information available that needs storage and management. With increased digitization for instance, people would be joyous to have a scanned copy of their documents stored somewhere safe in a digital format for exchange in case of loss or damage or just re immatureal. Net App offers efficient, affordable and hefty stogie solutions for organizations. A marketing fortune exists for them to tap in a bigger way into the domestic/ various(prenominal) data storage and management solution and include offsite backup and restoration systems for clients. Almost every computer, take-away or smart phone user knows very well the headache and costs of loosing personal data for instance losing a whole laptop with say all your project data and with no real backup it me ans purchasing a unseasoned laptop, software and starting the project all over again. People are relying more on data and information as economic drivers for enterprises and businesses, which poses its own new risks. Research and information indicate that firms that suffer computer outage for more than ten days never resume fully financially. Also half the businesses and organizations suffering such problems will be out of business at bottom five years (Smith, 2003). This affects businesses greatly and costs a lot while individuals also suffer a lot of anguish due to lost data through theft, device failure, viruses attack, or human error. beginning and offering such a service in addition to its corporate data storage solutions would lay out a new and unique marketing and growth opportunity for Net App. The danger with this opportunity is that discussion individuals is far more complex and whitethorn lead to a lowering of quality of service. 2. This marketing opportunity is a home run since it will involve the company starting a completely new product and business line. The new product line is likely to be a high working capital intensity enterprise and it does not have the highest chances of failure (Samski, 2011). 3. The risk in undertaking this opportunity for Net App would be a large capital outlay and it would take time to develop, refine and promote. There is a chance consumers may not take it up as well as envisaged by Net App leading to losses. The opportunity is also risky in that it does not have the highest chance of succeeding. Management may not be comfortable with the risk and if not shared