Cango Analysis Essay

Like Liz mentions in the motion-picture show (speech) CanGo acts as a personalised shopper for their customers. Customers dont accommodate go to different store to taint their merchandise when they seat buy online at the same place and for low-cost prices. Weaknesses When Liz was leaseed to prepare a speech of how their conjunction developed over time, she had no clue of where to start. She didnt plan allthing ahead, for example she mentions in the resolution video that if she had d atomic number 53 some planning for her high society, her attach to would down gone deal outs faraway from where they are at now.CanGo didnt have a strategicalal plan for online gaming. Liz and her employees in force(p) had a small meeting and without giving a notice ahead of time, she just announced that they are entering into a new market of online gaming. All her employees were surprised at first. She didnt ask any of her employees before that if they the likes ofd the idea of online gam ing or not. She just went ahead and asked for preliminary trade plan. The employees seemed hesitant as to asking questions. The employees at CanGo dont march together and are not works in a team setting as should be implemented. Furthermore, the company doesnt pose what this online gaming includes. Further, the company didnt speak to determine what would be the various levels of support it would provide to its customers. CanGo didnt develop a strategy explaining how it go out conduct its business. Opportunities As one of the employee mentions what rough online football game? I think it would be great idea for the company to go ahead and implement an online football game, since a traffic circle of customers like to play football or sports.It could be that during the football season they can get a massive rush. Secondly online gaming also allows masses from different countries to play at the same time which is a huge plus. Threats CanGo doesnt have a huge capital to invest. If they waste it on the idea of online gaming without knowing if they have any future with it, CanGo will be in a huge debt. If they are going to originate their staff to do the operations, their customers are going to be unhappy because they have few people and there is a lot of work to do.They would have to increase wages of their employees because they will be handling more work than they are supposed to. Recommendation CanGo company needs to have a mission and vision statement. Mission statement is going to describe what their company does and vision statement is where management wants to see their company in future. depression step is, to have these two statements ready, which this company is missing. I dont think CanGo should expand on their idea of online gaming without having a strategic plan.They were missing all the elements of strategic planning which are implementation, evaluation and formation. in that respect were no questions about the future of online gaming nor the re do any report to see how much success other companies had so far with online gaming. No one discussed about the equipment they are going to need to form this huge project. Liz has put the whole burden on one employee. on that point is no teamwork what if that person gets lazy and comes up a lazy marketing plan. Then everyone would have to agree to it because no other member knows anything about marketing.Liz should have told her employees that everyone needs to come up with marketing plan and then in the next meeting they will choose the best one by consensus. I dont think company is in its best financial condition. If they go ahead with their idea of online gaming, operational cost of buying equipment and software are going to cost a lot by itself. I also think they need new military force training old employees about the new technology is going to be a tough job. Hiring the new staff will be cheaper. may be they should wait for the financial times to get better or they shou ld outsource. The company can outsource the implementation of equipment which would save them a lot of money and keeping the customer service here in America. CanGos customers will be very happy because they will be suitable to talk to their own people in their language comfortably. Customer swear out should be the priority in any decision they make or any service they provide. References Devry. (n. d. ). CanGo videos. Retrieved July 15, 2009, from devry www. devry. edu/ec/crs